A signal sending method and apparatus, and a signal receiving method and apparatus are provided, to ensure a low peak-to-average power ratio and a frequency domain diversity gain when a signal is sent on two different subcarrier groups in a same time cell. The method includes: mapping, by a transmit end, a first sequence {pia0, pia1, . . . , piaP−1} whose length is P into an ith subcarrier group in M subcarrier groups in a same time cell, where the ith subcarrier group includes K consecutive subcarriers that are evenly distributed, M, P, and K are all greater than or equal to 2, P≤K, there is at least one pair of two inconsecutive subcarrier groups in the M subcarrier groups, and a second sequence {pi} corresponding to the M subcarrier groups meets the following requirement: A sequence {xi} is a Barker sequence, where {xi}={xi|x1=ps+1, x2=ps+2, . . . , xM−s=pM, xM−s+1=p1, xM−s+2=p2, . . . , xM=ps}, or a sequence {cxi} is a second sequence corresponding to M consecutive subcarrier groups, where c is a non-zero complex number; generating, by the transmit end, a sending signal based on signals on subcarriers in the ith subcarrier group; and sending, by the transmit end, the sending signal.