Identifiers or references to supplemental information or content regarding images may be steganographically encoded into the images. The identifiers or references may be encoded into least significant bits or less significant bits of pixels within the image that may be selected on any basis. The identifiers or references may include alphanumeric characters, bar codes, symbols or other features. When an image is captured of an image having one or more identifiers or references steganographically encoded therein, the identifiers or references may be interpreted, and the supplemental information or content may be accessed and displayed on a computer display. In some embodiments, the supplemental information or content may identify and relate to a commercial product expressed in an image, and may include a link to one or more pages or functions for purchasing the commercial product.