A display apparatus includes a display panel including a plurality of pixels and configured to display an image; a housing module including a roller therein such that the display panel is configured to be wound on the roller to be housed in the housing module or unwound from the roller to extend from the housing module; a rolling module including a structure connected to the display panel and configured to wind or unwind the display panel according to a folding or unfolding of the structure; and a vibration device on the structure, the vibration device configured to vibrate the display panel in an unwound state.