Systems and techniques for identification of fonts include receiving a selection of an area of an image including text, where the selection is received from within an application. The selected area of the image is input to a font matching module within the application. The font matching module identifies one or more fonts similar to the text in the selected area using a convolutional neural network. The one or more fonts similar to the text are displayed within the application and the selection and use of the one or more fonts is enabled within the application.