Aspects of the subject disclosure may include, for example, a method including receiving advertisements from a remote advertising content provider and pre-loading the advertisements at a communication device. An advertisement is selected for presentation at a presentation device, based on a user's advertising viewing history, the duration of the advertisement, the device location, the device environment, the user's demographic profile, or the user's activities. The presentation device presents the advertisement responsive to the trigger message. The effectiveness of the advertisement is determined, and the advertisement viewing history is updated; the advertisement is selected based in part on the effectiveness of a past presentation of the advertisement. Other embodiments are disclosed.