Apparatus and methods are provided. The method includes receiving content that comprises at least one 360 degree image. The method also includes applying a rotation to the at least one 360 degree image to increase a compression ratio, when a compression algorithm compresses the at least one 360 degree image that is rotated, relative to another compression ratio achieved when the compression algorithm compresses the content without the applied rotation to the at least one 360 degree image. The method also includes compressing the content including the at least one 360 degree image that is rotated based on the compression algorithm. The method further includes outputting the compressed content and a rotation parameter that defines the applied rotation.