Described herein is a technique to facilitate the sharing of a content item presented in a content feed of a social networking service. Upon detecting that a member has selected an option to share a content item, a content sharing interface is presented. The content sharing interface includes options share the content item publically via a content feed, and privately via a messaging service. The content sharing interface provides a ranked list of recommended recipients, where the recommended recipients in the list are selected and ordered based on several factors, including factors relating to the relationship between the sharing member and the recommended recipients, as well as factors relating to the subject matter of the content item and the likelihood that a recommended recipient would be interested in the content item.