There is provided a computer-implemented method of providing price recommendations for beverage dispensing facilities, the method comprising: receiving signals indicative of beverage dispensing at least at one beverage dispensing facility from at least one beverage dispensing sensor which monitors the at least one beverage dispensing facility and generates the signals; automatically analyzing the signals for calculating a statistical pattern of beverage consumption at the at least one beverage dispensing facility; automatically generating a price recommendation profile for the at least one beverage dispensing facility according to the statistical pattern; and selecting for presentation the price recommendation profile.