Provided is a display apparatus including a display panel, a timing controller, a gate driver, and a data driver. The display panel includes a plurality of pixels and a plurality of sub-pixels. Two pixels among the pixels include five sub-pixels and temporally share a third sub-pixel among the five sub-pixels. The timing controller includes a filter that is set based on a region having the same area as four sub-pixels. The timing controller generates RGBW data having red, green, blue, and white data based on input data, and applies the filter to the RGBW data to generate output data corresponding to each of the sub-pixels.