This application discloses a data traffic management method and apparatus. The method includes: obtaining traffic control information of a first application and a data traffic value used by the first application, where the traffic control information includes at least an upper traffic threshold; and disconnecting a data connection of the first application when the data traffic value used by the first application is greater than or equal to the upper traffic threshold included in the traffic control information of the first application. In the foregoing solution, real-time traffic management on a single application is implemented, so that a user instantly modifies traffic control information according to a requirement, to manage data traffic in real time.