An approach is provided for presenting service guides. A head-end platform generates a service guide fragment and inserts a tag into the service guide fragment to generate a modified service guide fragment. The head-end platform then causes, at least in part, transmission of the modified service guide fragment. A user equipment receives the service guide fragment and detects the tag in the service guide fragment. The user equipment then determines a transformation type based, at least in part, on the tag. The user equipment causes, at least in part, performing of the transformation and output of a transformed presentation.