An apparatus for controlling an air flow direction in an air vent for a vehicle, may include a single horizontal wing exposed outside through an air duct is disposed and first and second guide wings connected to the single horizontal wing by connection links are vertically and rotatably disposed above and under the single horizontal wing so that the flow of air discharged inside can be easily controlled in upward and downward directions by vertical rotation of both the first guide wing and second guide wing together with the single horizontal wing.