The application relates to a method and apparatus for controlling and managing a field device using an industry Internet operating system, in this method, an industry cloud server sends a device identifier configuration strategy to an industry field device, so that the industry field device establishes a communication connection with the industry cloud server, generates the identifier of the industry field device, and further generates a list of device information; and the industry cloud server monitors and manages the industry field device over a cloud according to the list of device information sent by the industry field device on its own initiative. In this way, the industry field device can obtain the device identifier automatically without relying upon any specialized hardware device, and report the device information to the industry cloud server on its own initiative.