A display for displaying image data includes defining virtual color gamuts based on a plurality of primary display colors associated with a light source. At least one of the virtual color gamuts is defined to approximate an established color gamut. Intensity values associated with the virtual color gamuts are generated based on received video data, and the intensity values associated with the virtual color gamuts are used to generate drive values for the primary colors of the light source. A display using one or more virtual color gamuts is also disclosed.