The described technology is generally directed towards selectively steering wireless network data packet traffic to a network edge cloud, which reduces backhaul bandwidth and facilitates ultra-low latency communications. In one aspect, upon receiving a request for data communication by a user equipment in the wireless network, location information is used to override a centralized access point name (e.g., 4G serving gateway/packet gateway, S/PGW, or 5G user plane function) with an edge-located access point name (edge 4G S/PGW or edge 5G user plane function). This facilitates the data communication between the user equipment and an edge-located access point device associated with the edge-located access point name.