An image forming apparatus includes a resistive heat generator, a temperature detector, and a power controller that detects a temperature-resistance property of the resistive heat generator before the resistive heat generator is used when the resistive heat generator is removably installed. The power controller obtains power supplied to the resistive heat generator and a change in a temperature of the resistive heat generator, that is detected by the temperature detector, while the power controller supplies the power at a predetermined power duty cycle for adjustment to the resistive heat generator. The power controller calculates the temperature-resistance property of the resistive heat generator based on the power and the change in the temperature that are obtained. The power controller adjusts a power duty cycle at which the power is supplied to the resistive heat generator in use of the resistive heat generator, based on the temperature-resistance property.