The present disclosure relates to an electronic shelf display apparatus. An electronic shelf display is provided. The electronic shelf display comprises a display module, an electronic paper (ePaper) module, a communication module, and a control module. The communication module receives a first signal indicating a first message to be displayed on the display module and receives a second signal indicating a second message to be displayed on the ePaper module. The control module is electrically connected to the communication module, the display module, and the ePaper module. The control module controls the display module and the ePaper module.