A display apparatus may be provided that includes: a transparent display panel; a blind panel which is disposed adjacent to the transparent display panel and includes a plurality of cells that are individually drivable; and a controller which changes an operation mode through an on/off of the transparent display panel and a selective drive of a cell included in the blind panel. As a result, the display apparatus according to the embodiment of the present invention is a transparent display apparatus using the OLED. The display apparatus is able to operate without the external environmental constraints and to operate in various modes including the display function.