A method and apparatus for alerting groups of user devices to similar video content of interest based on role. The method includes providing a first video to groups of user devices, each having an associated user role, receiving viewing metrics indicative of levels of viewing interest for the first video from a first group of user devices associated with a particular user role, and when a level of viewing interest is above a predetermined threshold, classifying one or more corresponding first video frames of the first video as frames of interest. The method further includes receiving a second video, determining, using the frames of interest, that video content of the second video is of interest to a second group of user devices having the particular user role, and providing an alert to the second group of user devices.