In various example embodiments, a system and method for facilitating display of virtual content are presented. A session that displays two-dimensional (2D) content of one or more items available for sale is presented on a first device of a user. A second device of the user is detected, the second device being able to display three-dimensional (3D) content of the one or more items available for sale. 3D content of the one or more items available for sale is retrieved. Display of the 3D content on the second device is caused, the 3D content selectable by the user to perform interactions with the 3D content. An indication of the user performed interactions is received and processed. A result that depicts the user performed interactions as being processed is displayed on the first device of the user.