Invention Grant
- Patent Title: System for management of requirements-based advertisements
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Application No.: US15989483Application Date: 2018-05-25
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Publication No.: US10832275B2Publication Date: 2020-11-10
- Inventor: Eric Zavesky , David Crawford Gibbon , Zhu Liu
- Applicant: AT&T Intellectual Property I, L.P.
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Guntin & Gust, PLC
- Agent Jay Anderson
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02

Abstract:
Aspects of the subject disclosure may include, for example, a method including detecting a presentation of an advertisement at a user device, and verifying the presentation to a provider of the advertisement. A quality of the presentation is determined, based on one or more of a placement of the advertisement on a display portion of the device, a size of the advertisement relative to the display portion, or a time and duration of the presentation. A context of the presentation is determined, based on one or more of content displayed on the display portion during the presentation, or a user location or activity during the presentation. An advertising experience of the user is evaluated, based on the quality of the presentation and the context of the presentation; the advertising experience of the user is compared with criteria predetermined by the provider of the advertisement. Other embodiments are disclosed.
Public/Granted literature
- US20190362377A1 SYSTEM FOR MANAGEMENT OF REQUIREMENTS-BASED ADVERTISEMENTS Public/Granted day:2019-11-28
Information query