Systems and methods are provided for receiving a request to activate a new media collection, input increasing the default predetermined window of time that the new media collection is accessible, and input decreasing or increasing the default geographic boundary size for where media content for the media collection originates. The systems and methods further provide for sending the request to a server computer to activate the new media collection, receiving confirmation that the new media collection was activated and causing a plurality of content messages to be included in the new media collection and displayed in response to a request from at least one computing device to view the new media collection based on determining the request occurs within the increased predetermined window of time that the new media collection is accessible.