A method of measuring and transmitting a tire characteristic using a sensor device mounted to a tire of a wheel, the sensor device comprising a sensor element, an accelerometer, a wireless transmitter, and a microprocessor; the method comprising the steps of: a) obtaining acceleration data; b) digitally filtering the acceleration data; c) determining moments in time when the wheel is in an angular position range; d) obtaining other sensor data; e) transmitting the other sensor data at said moments in time, step b) comprising using exponential moving average filters connected in series, corresponding to a predefined set of formulas comprising parameters, and f) determining number of samples per 360° rotation, and setting the parameters to a value proportional to said number of samples. A sensor device adapted for performing said method.