An in-store interaction and location system is provided. At least one RF backscatter transmitter, hosted on a device, is configured to emit a RF signal on a frequency. A set of passive RF backscatter tags, each associated with a respective one of a plurality of products in a given store area, is configured to reflect and frequency shift the RF signal to a different frequency. At least one RF backscatter receiver, hosted on another device, is configured to read the plurality of products on the different frequency by detecting a distributed ambient backscatter signal generated by a reflection and frequency shifting of the RF signal by the passive RF backscatter tag. At least one of the device and the other device is configured to maintain an inventory and a location of the plurality of products in the given store area and provide the inventory and location to a user device.