A method for enhanced web browsing includes displaying additional information associated with potential leads referenced within the web content of web page. The method generally includes receiving, by an executable application associated with a web browser on a computer system, contents of a web page to be displayed by the web browser and parsing the content to identify one or more references to at least one potential lead, such as a business entity. The executable application then determines whether the at least one potential lead is associated with a record stored in a database, and displays the contents of the web page on the browser with the references highlighted and linked to the corresponding record in the database. Upon selecting the highlighted reference, an object comprising the information from the record in the database is displayed in the web browser.