Described herein are a system and methods for providing action recommendations to a user that are likely to result in performance of a high-value action. In some embodiments, the user is compared to one or more other users in order to identify high-value actions for that user. Once at least one high-value action has been identified, a sequence of actions may be generated to include that high-value action using prediction model data that includes probability information. The sequence of actions is then assessed to determine a gateway action within the sequence of actions that is likely to be performed by the user and has a high likelihood of resulting in subsequent performance of the high-value action. The gateway action may then be presented to the user.