Systems and methods are described herein for selection of tagged images to populate the graphical layout. The system accesses a layout that defines a plurality of portions of the graphical layout and corresponding image parameters for each portion of the graphical layout. The system selects a first portion of the plurality of portions and retrieves the corresponding image parameters. If the image parameters indicate that the selected portion of the graphical layout is subject to a visual effect, the system selects an image having image parameters, such as the tags described above, indicating that the image can be placed in a portion of the graphical interface which will be subject to the particular visual effect. Otherwise, the system selects an image having image parameters that match the image parameters corresponding to the selected portion of the graphical interface.