A chat message processing method is provided for a server. The method includes receiving a chat message sent by a sending terminal, where the chat message carries information about a receiving terminal, and forwarding the chat message to the receiving terminal. The method also includes, when determining that the chat message comprises an image, generating at least one group of descriptive texts used for describing the image; and sending the at least one group of descriptive texts of the image to the receiving terminal to cause the receiving terminal to, when displaying the image, simultaneously display the at least one group of descriptive texts as at least one candidate entering-item associated with the image.