A blow mould includes at least first and second blow mould elements that inscribe a concavity; and at least one insert having an embossed surface to form a pattern onto a blow-moulded surface. The at least one insert is attached onto a surface of at least one of the first and/or second blow mould elements to form a part of the wall of the blow-moulded product. Such blow mould is an ISBM blow mould and the blow mould is such that the at least one insert is a plate having a wall thickness of between 0.2 mm and 2.0 mm and is attached onto at least one of the first and/or second blow mould elements by a reversible fixation mechanism selected from the group of adhesives, preferably a double-sided adhesive tape, a magnet and a geometric mechanism.