A system and associated methods for enabling a tenant of a multi-tenant platform to customize the promotional functions of the tenant's eCommerce website which is hosted on the multi-tenant platform. The promotional offer(s) may be configured to suit the tenant's short term and/or long term business needs, such as to encourage purchase of a particular product or service at a particular time, to encourage a purchase in response to a particular business event or situation, to encourage a purchase in response to a particular action or lack of action by the consumer, to encourage a purchase in response to a particular inventory level or revenue amount of the tenant, to encourage a purchase in response to determining that the consumer was the object of a sales pitch from one of the tenant's salespeople, etc.