A social networking system obtains information describing one or more interactions performed by users of the social networking system with various applications. The information identifies users, applications, and interactions by users with applications. Based on the obtained information, the social networking system determines likelihoods of a selected user performing another type of interaction with each application in a set of applications. The set of applications are ranked based on the determined likelihoods, and one or more of the applications from the set are selected based on the ranking. Information describing the selected one or more applications is then provided to the selected user.