Novel tools and techniques might provide for implementing virtual platform media access control (“MAC”) address-based layer 2 and layer 3 network switching. In some embodiments, a method might comprise receiving, at a network node in a network, a data packet having a header comprising a MAC destination address, and routing, with the network node, the data packet over open systems interconnection (“OSI”) model layer 3 or network layer of the network, based at least in part on the MAC destination address in the header of the data packet. The MAC destination address comprises a first portion comprising an organizationally unique identifier (“OUI”) and a second portion comprising an identifier for a destination network interface controller (“NIC”) and/or virtual NIC (“VNIC”), which might be associated either with the same service provider associated with the network node or the network or with a different service provider, content provider, and/or application provider.