A command-processing server provides natural language services to applications. More specifically, the command-processing server receives natural language inputs from users for use in applications such as virtual assistants. Some user inputs create user-defined rules that consist of trigger conditions and of corresponding actions that are executed when the triggers fire. The command-processing server stores the rules received from a user in association with the specific user. The command-processing server also identifies rules that can be generalized across users and promoted into generic rules applicable to many or all users. The generic rules may or may not have an associated context constraining their application.