The present disclosure relates to a technology for a sensor network, machine to machine (M2M) communication, machine-type communication (MTC), and the Internet of things (IoT). The present disclosure can be used in intelligent services (such as smart home, smart building, smart city, smart car or connected car, healthcare, digital education, retail business, security, and safety related services) on the basis of the technology. A method for providing data in a multimedia system, presented in one embodiment of the present disclosure, comprises the steps of: receiving a message for requesting information on a segment, detecting image quality, the number of sub-segments, and a reception rate, which are included in the information on the segment; determining a transmission rate on the basis of the detected image quality, number of sub-segments, and reception rate; and providing the information on the segment at the determined transmission rate.