An electronic device includes: a display having a notch portion formed on at least one edge thereof, a processor; and a memory configured to store at least one of a position, a size, or a color of a region corresponding to the notch portion, wherein the memory is configured to store instructions that cause the processor to identify an image characteristic of a non-display region of an image that is not displayed by the region corresponding to the notch portion when receiving a user command requesting displaying of the image, and to control the display according to the image characteristic to adjust a region displaying the image and to display the image. Other embodiments are possible.