Systems and methods for utilizing tones are disclosed. A method of receiving tones may include receiving content for broadcast to a recipient computing device, receiving data for including with the content, where the data includes an instruction for the recipient computing device to perform in response to detecting the data, and converting the data into an inaudible tone for inclusion with the content. The method may also include determining a location within the content to include the inaudible tone, incorporating the inaudible tone into the content at the location, such that the inaudible tone and the content and broadcast to the recipient computing device, and providing the inaudible tone and content for broadcast.