New account recommendations for user account sets are described. A system creates an accounts profile for a set of accounts based on multiple attributes associated with each account of the set of accounts. The system calculates an account score for an account based on comparing multiple attributes associated with the account against the accounts profile, wherein the account is not in the set of accounts. The system determines whether the account score satisfies an account score threshold. The system recommends the account to a user associated with the set of accounts if the account score satisfies the account score threshold.