An embedded universal integrated circuit card (eUICC) profile management method and apparatus update an operating system of an eUICC include setting, by a local profile assistant (LPA), an operating system update flag, and obtaining and storing first metadata of a first profile. A profile server generates a second profile based on the operating system update flag, and generates second metadata of the second profile. The LPA configures the second metadata based on the first metadata, and activates the second profile based on the second metadata.