To control content delivery to plural clients of a mobile communication network, a network entity of the mobile communication network collects geo information of the plural clients and evaluates the collected geo information of the plural clients based on a rule to determine whether the content delivery is to be adapted. The network entity identifies a region for which the content delivery is to be adapted. The network entity selectively outputs a message to a controlling entity if it is determined that the content delivery is to be adapted. The controlling entity controls the content delivery in response to receiving the message, to adapt the content delivery for clients located in the identified region.