Methods and apparatuses are provided for cooling of beverages containers, such as cans or bottles, quickly, or on demand. An apparatus may provide for quickly cooling a number of beverage containers when power is available and for storing them, once they have been cooled. The apparatus may include a thermoelectric cooler configured to rapidly cool a beverage container in a cooling cell. The methods may include detecting the presence of a beverage container in a cooling cell and cooling the beverage container to a selected temperature. The availability of external power may be detected and a rapid cooling of a beverage container may begin when power becomes available.