An imbibition gel composition that induces spontaneous imbibition of a water phase into a reservoir matrix is provided. The imbibition gel composition including a surfactant, the surfactant operable to alter the wettability of a surface of a reservoir matrix from oil-wet toward water-wet and the surfactant further operable to diffuse through the water phase. The imbibition gel composition further including a gel system, the gel system operable to retain the surfactant and the gel system further operable to release the surfactant in the presence of the water phase, where altering the wettability of the surface of the reservoir matrix toward water-wet induces the spontaneous imbibition of the water phase into the reservoir matrix.