A system and method of vending product items may include storing product items within a product storage area. A product item may be released from the product storage area. The product item may be hoisted over at least a portion of the product storage area. The hoisted product item may be presented to a user. In one embodiment, the product storage area may be positioned within a vending machine, and the vending machine may be mobile. The vending machine may also be self-propelled. In an embodiment, the vending machine may be moved via a controller being used by an operator. Alternatively, the vending machine may be moved autonomously.