Disclosed herein are a hologram content generation apparatus, an integrated hologram content control system having the hologram content generation apparatus, and an operating method of the hologram content generation apparatus. The integrated hologram content control system includes a sensor unit configured to sense at least one of a face, motion, and voice of a user and generate sensing information, a hologram content generation apparatus configured to generate hologram content that enables interaction with the user using the sensing information, a display device configured to display the generated hologram content, and a rotation module for rotating the display device.