The technology disclosed relates to a self-service customization protocol for a single page website that implements a support component add-in to a CRM website. The protocol may be configured to customize support component add-in code for the CRM website, in some embodiments, at least by customization instructions applicable to the at least one page element of the support component add-in to the CRM website. In some embodiments, the at least one page element may be configured to search at least one support article hosted by the CRM website, display a visual representation of at least one featured category of articles available within the CRM website, and contact support for the CRM website, for example.