A method and device which provide a recommendation to a user based on the type of device are provided. The device includes: a user input which is configured to receive a user touch input, a communicator which is configured to transmit a recommendation item request including identification information of the device to a server in response to the user touch input and receive at least one recommendation item selected based on the identification information of the device from the server; a display which is configured to display a recommendation panel including the received at least one recommendation item; and a controller which is configured to control the communicator to receive the at least one recommendation item and control the display to display the recommendation panel.