Disclosed is a display apparatus including a display panel configured to display an image by emitting light, a rear surface structure configured to surround lateral and rear surfaces of the display panel, a vibration generating device connected with the rear surface structure and configured to vibrate the display panel, a rear sound emitting portion between the display panel and the rear surface structure, a rear sound guide between the display panel and the rear surface structure to surround the vibration generating device in a spiral shape and configured to connect with the rear sound emitting portion.