A virtual secure mode is enabled for a virtual machine operating in a computing environment that is associated with a plurality of different trust levels. First, a virtual secure mode image is loaded into one or more memory pages of a virtual memory space of the virtual machine. Then, the one or more memory pages of the virtual memory space are made inaccessible to one or more trust levels having a relatively lower trust level than a launching trust level that is used by a virtual secure mode loader to load the virtual secure mode image. A target virtual trust level is also enabled on a launching virtual processor for the virtual machine that is higher than the launching trust level.