An information processing apparatus includes: a line-of-sight information acquisition unit that acquires line-of-sight information of a user and a calibration execution unit that executes calibration on the basis of a position of a target object in a visual field and the line-of-sight information, the target object has a visual attraction degree higher than a first threshold and a size in a predetermined direction smaller than a predetermined size, in a case where the target object has been detected from the visual field of the user.