A system, computer-readable storage medium storing at least one program, and a computer-implemented method for or crawling and indexing content is presented. A message is received, where the message includes (i) submitted content, wherein the submitted content is identified as being published by an entity, and (ii) a link to a location on a resource hosting the submitted content. An evaluation is made as to whether the submitted content is represented in an index of known content to determine whether the submitted content is new relative to the known content. In response to the evaluation, a request is issued to a search engine to crawl and index the submitted content hosted by the resource associated with the link when the submitted content is new relative to the known content.