A stored value card and carrier assembly including a carrier formed from one or more panels, at least one stored value card sandwiched and sealed within the carrier, and a label removably adhered or coupled to the card and adhered or coupled to an interior of the carrier such that the bond to the carrier or card is greater than the bond to the other of the card or carrier. The label includes at least a portion of activation indicia, such as a barcode, either printed or otherwise applied thereon. Upon removal of the card from the carrier, the label remains coupled to one of the carrier or the card, whichever bond is greater, rending any remaining activation indicia on the other of the stored value card or carrier unreadable.